e-Commerce
When we built our eCommerce platform, we adhered to the following principles. Keep it simple, avoid confusing the customer at all costs, keep it friendly, make checking out a breeze, allow the customer to showcase their products in the most visually appealing way and make it easy to update and maintain.
We do not use any 3rd party shopping cart software so there are no subscription fees and, because we developed the software ourselves, we can add custom features if needed.